The challenge
LEGO are a world famous company, however in these these times of environmental issues and sustainably, a company that produce plastic bricks could appear to be bad for the world. However, LEGO are committed to the environment and future generations, and the challenge is to show this.
The approach
Through the campaign and report, we wanted to showcase how LEGO, through programmes, events and products, are encouraging children to imagine a better, more sustainable world through play. The idea being that kids of the future generations, will be thinking about sustainable issues, building wind farms, rather than cars.
