The challenge
Containers, cargo ships and oil rigs aren't known for being exciting or interesting.
However Maersk believe they have a great story to tell and in ways that can be
interesting and relevant.
The approach
Maersk see themselves as a global integrator, enabling the world to function, trade and thrive. Rather than doing an annual report, the annual magazine heroes the stories and highlights in a more editorial, human and engaging way.

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