The challenge
In a crowded industry, Andrea Hawkes Bridal wanted to stand out as a fresh and contemporary designer that understood the modern bride. Andrea's design style is clean and sharp, and this is what we wanted to tap into for her visual identity.
The approach
We decided focus on an editorial, clean and contemporary art direction. A brand that stood out amongst the competition, avoiding classical bridal images in favour of a brand that feels like it belongs in the present.
A custom logotype was created to reflect the modern bride. Taking a classic British font, reflective of where the designer is from, and customising it to feel softer and more elegant.
I designed and worked with a developer to build the website. The purpose of the site is too showcase all the collections and give key information about the designer, news, testimonials and how to get in contact. Recently the site has been updated to be e-commerce, allowing customers to buy individual pieces, dresses or accessories.
