Sustainably breathing new life into treasured dresses
As part of a new service providing customers the ability to repurpose and restyle their bridal dresses turning them into new and exciting outfits for other occasions, I created a visual identity that reflected the sustainable nature of the process.
The service uses sustainably sourced inks to fully dye dresses a different colour,
or to print floral based patterns onto plain dresses.
or to print floral based patterns onto plain dresses.
The word marque reflects this creative and expressive process with a painterly,
hand drawn approach.
hand drawn approach.
A rich tapestry
Born from the idea is using sustainably sourced inks to transform dresses, the visual identity mixes painterly floral textures, brush strokes and photography to coalescing into a rich tapestry. Reflecting the idea of creatively breathing new life into once traditionally ivory dresses.
