Sustainably breathing new life into treasured dresses
As part of a new service providing customers the ability to repurpose their bridal dresses
and make then into some new, I created a visual identity that reflected the sustainable
nature of the process.
and make then into some new, I created a visual identity that reflected the sustainable
nature of the process.
The service uses sustainably sourced inks to dye dresses and/or create floral based patterns.
Turning once bridal dresses, into new and exciting outfits for other occasions.
Turning once bridal dresses, into new and exciting outfits for other occasions.
The word marque reflects this process, with a painterly, hand drawn approach.
A rich tapestry
Born from the idea of using sustainably sourced inks, the visual identity mixes photography from the launch shoot, extreme crops of flowers with a textured and painterly feel, along with brush strokes from the word marque. Coalescing into a rich tapestry of materials that reflect the idea of creatively breathing new life into once traditionally ivory dresses.
