The challenge
In a crowded industry, Andrea Hawkes Bridal wanted to stand out as a fresh and contemporary designer that understood the modern bride. Andrea's design style is clean and sharp, and this is what we wanted to tap into for her visual identity.
The approach
We decided focus on an editorial, clean and contemporary art direction. A brand that stood out amongst the competition, avoiding classical bridal images in favour of a brand that feels like it belongs in the present.